GEO Audit

It measures how easily your website can be read, understood, and cited by AI platforms. It audits both technical and content aspects using 27 checks.

GEO Audit scans your whole domain with 27 checks. URL Audit runs the same checks against one page you name. Deep Audit crawls page by page and produces a detailed report, and every paid plan includes it, with the monthly allowance and page depth growing by plan. Head-to-Head Audit runs the same checks on your site and a competitor's side by side, and is available on Pro and Business.

Checks are grouped into 4 categories: AI Visibility (how you show up across AI platforms), AI Readiness (how quotable your content is), Evidence & Identity (whether your claims are sourced and your authors are real, named people), and AI Access (whether AI crawlers can read and quote you at all). Fifteen carry a weighted 0-100 score and explain what to do. Twelve more are measured and shown without a score, each with the reason we do not score it.

AI automatically generates a SWOT analysis based on your audit results. Your strengths, weaknesses, opportunities, and threats are listed so you can quickly see what to fix first.

Yes, you can start a new audit anytime. However, each audit counts against your monthly quota. Starter includes 20, Pro includes 60, and Business includes 200 site audits per month.

The audit report is generated in your panel's language. 15 languages are supported. If you change your language preference in panel settings, the next audit will be in that language.

Each factor in the audit report includes a "what you should do" explanation. Start with the lowest-scoring factors. You might see action items like fixing your robots.txt, adding schema markup, or restructuring your content.

Deep Audit analyzes more subpages and provides a more detailed factor breakdown. Use it for large websites or when you're planning serious optimization. Every plan includes it: Starter gets 1 deep audit per month (up to 20 pages per scan), Pro gets 10 and Business gets 25 (up to 100 pages per scan).

It compares your site with a competitor's site check by check. The same 27 checks run for both sites, so you can see where you are ahead and where you are behind.

You can invite team members to your workspace so they can view results directly in the panel. For sharing with external stakeholders, you can copy the relevant data from the screen.

The audit report scores each factor and puts a "what you should do" note next to low-scoring items. Start with robots.txt in the AI Access category: it is the single heaviest item in the report, worth 8 points out of 100, because it decides whether AI crawlers may read your site at all. Schema markup and llms.txt are measured but shown without a score, so a weak result there is not what is holding your number down.

Each audit is saved as a separate record. You can run the same URL on different dates to track how scores change over time.

GEO Audit runs across your main domain. URL Audit runs the same 27 checks on one specific page you enter. Deep Audit crawls more pages and gives you a detailed factor breakdown.

Yes. Each of the 15 scored checks carries its own weight in the overall score, not an equal share. Whether AI crawlers are allowed to read your site at all is worth far more than your title tag, because one of those decides if you can be quoted and the other barely moves it.

No. The audit report tells you what to fix, but you make the changes on your own website. GEO Tools (robots.txt, schema markup, meta tag, llms.txt) can generate certain files for you, but uploading them to your site is up to you.

Yes. With Head-to-Head Audit, you can compare your site against a competitor's side by side. This feature is available on Pro and Business plans.

GEO Audit runs on your main domain. If you want to audit a subdomain, use URL Audit and enter the subdomain address.